Client: CCTV America
Agency: Phoenix Media Group
Responsibilities: Creative Direction, Art Direction, Concepting, Design, Animation.
CCTV hired Phoenix to create a 30 second spot to promote their global financial news program, Biz Asia America. They wanted to avoid focusing on the cliche of visualizing financial news with numbers and data. They wanted something more artful, meaningful and beautiful. Our concept involved reimagining the artwork found on currency all across the world, bringing them together to form a piece of art. This was widely successful, winning multiple awards.