Client: CCTV America
Agency: Phoenix Media Group
Responsibilities: Creative Direction, Art Direction, Concepting, Design, Animation.
CCTV looked for our expertise to promote their global financial news program, Biz Asia America. They wanted to avoid focusing on the cliche of visualizing financial news with numbers and data. They wanted something more artful, meaningful and beautiful. My concept involved reimagining the artwork found on currency all across the world, bringing them together to form a piece of art. I was responsible for the conceptualization through the delivery, managing the various teams involved.
This was widely successful, winning multiple awards.