Criteo Commerce Forum
Agency: Phoenix Media Group
Responsibilities: Creative Direction, Concepting, Design, Stage Screen Layout, Animation, Technical Direction, Collateral Assets.
I was responsible for the creative direction for Criteos Commerce Forums. Traveling to London and New York, I developed creative that stayed consistent and engaging between various groups of audiences. This ranged from video loops, printed signage, creative screen ideas, show open, slates, etc, whatever that crafted the attendees experience.
Criteo’s Commerce Forum focused on providing marketers with a high-value day of discovery around the power of data, AI, and cutting-edge digital innovation. Criteo wanted attendees to be able to walk away from the events with actionable insights to target their best customers, find the new customers most likely to buy, and inspire audiences with hyper-relevant Messages.