FOX Upfront 2025

Client: FOX Corporation
Agency: Phoenix Media Group, Salt, Pinch
Responsibilities: Creative Direction (Show/content) Motion Concepting, Motion Design, Animation, Editting, Content Creation, Technical Advising, Show Build/Playback, Run of Show

Partnered with FOX again to make their upfronts stand out. Led the charge and dived into the weeds to design the creative from infographics, social media posts, slates, mortises, backgrounds, logo animations, living holds on a 4 screen curved stage setup with overlapping reveals and a dynamic center round screen that moved at the Manhattan Center.