FOX Upfront
Client: FOX Corporation
Agency: Phoenix Media Group, Salt
Responsibilities: Creative Direction (Show/content) Motion Concepting, Motion Design, Animation, Editting, Content Creation, Technical Advising, Show Build/Playback, Run of Show
2000+ attendees, custom 17,1280px by 1280px wrap around screen, 360 degree stadium style seating, a megastar roster of Fox celebrities and executive presentations - a lot going on creatively and technically! We partnered with FOX to host their 2024 upfront presentation at the Manhatten Center. I helped develop a creative language for their key on-screen visual idenity. This included openers, title slides, transitions, presentations, reels, and content displays. One of the key challenges was designing for the entire U screen, for visibility wherever you were seated.
Bespoke content tailored for the massive screen played a key role in weaving a compelling narrative that showcased FOX's content strength across genres and pillars.
