Client: Sinclair Broadcasting
Agency: Phoenix Media Group
Responsibilities: Creative Direction, Concepting, Design, 3D, Animation
NFTs have given fans a new way to connect with the brands they love. The abilitiy to tokenize through blockchain technology has opened up a new class of fan memorabilia. Sinclair recognized our expertise and chose to partner with us to dive into this new space. I helped with the conception and creation of these new digital collectibles that kicked off Sinclair's first foray into purchasable merchandise. These capitilized on their current intellectual properties that spans across Baseball, Basketball, Tennis, Hockey, and MMA.
Below are a few select samples