Client: Sinclair Broadcasting
Agency: Phoenix Media Group
Responsibilities: Creative Direction, Concepting, Design, 3D, Animation
NFTs have given fans a new way to connect with the brands they love. The abilitiy to tokenize through blockchain technology has opened up a new class of fan memorabilia. Sinclair recognized Phoenix's NFT's expertise and chose to partner with us to dive into this new space. I helped create new digital collectibles for their new platform to capitilize on their current intellectual properties spanning across Baseball, Basketball, Tennis, Hockey, and MMA.
Below are a few select samples